Shutterfly

Shutterfly is a photography, photography products, and image sharing company, headquartered in San Jose, California. The company is mainly known for custom photo printing services with various partnerships with Disney, Amazon and Costco.

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My Responsibilities as part of the Creative Services team:

Weekly sprints designing and executing digital assets such as promotional & targeted emails, web and mobile app banners and social media ads and posts using Figma / FigJam based on the ever-evolving Brand Guideline, Design System & Component / Content Library.
Increase and drive brand visibility, engagement and customer conversion by partnering with cross-functional teams in Marketing.
Visual Design / User Interface Design / Digital Design
Wireframing
Deliver front-end customer-facing digital assets for Developers / back-end delivery
Working with, refining, updating, providing feedback, testing and optimizing the Design System
- Component & Content / CMS Library + Variants
Work with a collaborative team of Creative & Editorial Directors, Copywriters, UX/UI + Digital Designers, Developers / Tech Ops, Post-Production Photo Retouchers & Project Managers

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My Proudest Contributions to the Business:

Use Design Thinking to identify problems / pain points / repeated patterns and provide feedback, testing & improve design and business solutions and operations.
Develop and refine the Design System, validate and standardize patterns for efficient optimized workflow.

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Software / Skills:

Figma proficiency (use of auto layout, wireframes, component + brand libraries, variants, modules , tokens, basic prototyping, use of plugins)
Design Thinking
Design Systems
Mind Mapping / Flow Charts / Information Architecture
Image / product photography retouching in Photoshop (i.e. image extensions for various ratios / dimensions, use of psb / smart object layers)
Digital Asset Management programs (DAM); photography / image sourcing for seasonal campaigns; metadata (SPARK/Widen/Acquia)
Project management software: Adobe Workfront
Self time management and project management handling multiple assignments simultaneously
Quick, creative, highly-aesthetic turnarounds and delivery of assets in a fast-paced work environment done remotely

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Campaign 1: Black Friday

Step 1: Dissect marketing brief / campaign needs
Step 2: Work with the Figma email template + wireframes
Step 3: Present internally to the Creative Team for feedback / refinement (creative directors, editorial directors, copywriters, photography retouch needs, timelines, etc)
Step 4: Post for cross-functional partners presentation for initial feedback + design changes + product photography retouch needs for any additional digital assets to create.
Step 5: Round Two designs presented for Executive Leadership review
Step 6: Final round design changes + approval
Step 7: Hand off & delivery for tech / developers

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Transactional Emails:

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Overview & My Role:

To refresh Shutterfly's transactional emails to align with the updated brand voice & visual style.
My repsonsibility was to re-design new customer's Account Confirmation emails (including co-branded partner's accounts for Costco)
Account Confirmation Email Goals:
- Welcome new customers & establish brand credibility
- Onboard new customers, introduce product offerings and encourage app download
- Drive first purchase with Free Shipping, No Minimum
- Provide customer support contact details

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